I've put together a shortlist of the essentials for creating a website that speaks directly to clients and results in high conversion rates for positive business outcomes.
This list is largely dependent on the ability to repeatedly test each characteristic for functionality, practicality and creativity and then, optimise each element for your target audience. While you are at it, test it one more time.
Call me, Ben, for help with website design that converts to clicks.
by Ben McIntyre