--- title: Search engines are getting smarter, is your SEO strategy? description: Search Engines are changing, so should your SEO strategy. image: https://blog.bjmdigital.com.au/hubfs/search3.jpg --- - Approach - [Our Approach](https://bjmdesign.com.au/approach/) - [Adaptive Advantage](https://bjmdesign.com.au/approach/adaptive-advantage/) - [Methodologies](https://bjmdesign.com.au/approach/methodologies/) - [Delivery Process](https://bjmdesign.com.au/approach/delivery-process/) - [Team & Culture](https://bjmdesign.com.au/approach/team-culture/) - Services - [Our Services](https://bjmdesign.com.au/services/) - [Websites](https://bjmdesign.com.au/services/websites/) - [Adaptive Web Apps](https://bjmdesign.com.au/services/adaptive-web-apps/) - [Video & Animation](https://bjmdesign.com.au/services/video-animation/) - [All Capabilities](https://bjmdesign.com.au/capabilities/) - [Work](https://bjmdesign.com.au/work/) - [Blog](https://blog.bjmdigital.com.au) - [Contact Us](https://bjmdesign.com.au/contact-us/) [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/long-arrow-left.svg) Blog](https://blog.bjmdigital.com.au) ![Luke Roberts](https://blog.bjmdigital.com.au/hs-fs/hubfs/7R2A3389-crop-square.jpg?width=126&height=126&name=7R2A3389-crop-square.jpg) [By Luke Roberts](https://blog.bjmdigital.com.au/author/luke-roberts) # Search engines are getting smarter, is your SEO strategy? Search engines are improving at an impressive rate, and advances in things like [machine learning](https://en.wikipedia.org/wiki/Machine_learning) and natural language processing mean that what some people refer to "traditional SEO" are becoming less relevant these days. In addition to covering the basics of copywriting, consideration must be placed on what users type into a search engine, such as: - What is the user trying to achieve with their search query? - Is this resource (your website content) answering that question? - Are they (your business) an authority on this subject or problem? **What is the user’s intent, and your content intent?** Deriving the user's intent from their query is one aspect of the improvements for search engines in recent times. This being the case, you can appreciate that search engines can also derive intent from your content. They are much smarter about figuring out if the two align. Is what the user is searching for, what you are actually providing? Not just a keyword heavy invaluable page. **The key question to ask is, how are you providing value?** Your goal with your SEO strategy should be about creating a valuable resource for visitors. The thing that will make your content rank well, is if it is a valuable resource. There's no trickery here, it really is that simple. Providing ongoing value should be your primary goal, you want to help your customers, right? If you're doing that with your content, this will get it in front of them. Search engines want to provide the best experience for their users, and if your content does that, it will rank you accordingly. It also means that time on site will improve for you, as your visitors will be spending time consuming your content. If you are seeing poor click-through rates or high bouncing for your site you should start thinking about why, and how you can improve your content to combat those problems. It also means that time on site will improve for you, as your visitors will be spending time consuming your content. If you are seeing poor click-through rates or high bouncing for your site you should start thinking about why, and how you can improve your content to combat those problems. [![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4043618/2c08cd0c-2462-4bac-8f37-f78c8c1a3372.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4043618/2c08cd0c-2462-4bac-8f37-f78c8c1a3372) Share this article on social media. - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/twitter.svg)](http://twitter.com/share?text=Search+engines+are+getting+smarter%2C+is+your+SEO+strategy%3F&url=https://blog.bjmdesign.com.au/search-engines-are-getting-smarter-is-your-seo-strategy) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/facebook-f.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.bjmdesign.com.au%2Fsearch-engines-are-getting-smarter-is-your-seo-strategy) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/envelope-open-text-solid.svg)](mailto:?subject=Search+engines+are+getting+smarter%2C+is+your+SEO+strategy%3F&body=https%3A%2F%2Fblog.bjmdesign.com.au%2Fsearch-engines-are-getting-smarter-is-your-seo-strategy) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/linkedin-in.svg)](https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.bjmdesign.com.au%2Fsearch-engines-are-getting-smarter-is-your-seo-strategy&title=Search+engines+are+getting+smarter%2C+is+your+SEO+strategy%3F) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/facebook-messenger.svg)](fb-messenger://share?link=https%3A%2F%2Fblog.bjmdesign.com.au%2Fsearch-engines-are-getting-smarter-is-your-seo-strategy) ![Luke Roberts](https://blog.bjmdigital.com.au/hs-fs/hubfs/7R2A3389-crop-square.jpg?width=72&height=72&name=7R2A3389-crop-square.jpg) Posted by Luke Roberts ### Related articles [< Back to Blog](https://blog.bjmdigital.com.au) [![Simple SEO strategies to start on](https://blog.bjmdigital.com.au/hubfs/search.jpg)](https://blog.bjmdigital.com.au/simple-seo-strategies-to-start-on) 17 Jan ## [Simple SEO strategies to start on](https://blog.bjmdigital.com.au/simple-seo-strategies-to-start-on) [![5 key ways that SEO & web design go hand in hand](https://blog.bjmdigital.com.au/hubfs/bjm-digital-seo-ux-web-design-partner.png)](https://blog.bjmdigital.com.au/5-key-ways-that-seo-web-design-go-hand-in-hand) 17 Jan ## [5 key ways that SEO & web design go hand in hand](https://blog.bjmdigital.com.au/5-key-ways-that-seo-web-design-go-hand-in-hand) [![Start or restart your SEO on the right foot](https://blog.bjmdigital.com.au/hubfs/search2.jpg)](https://blog.bjmdigital.com.au/start-your-new-seo-year-on-the-right-foot) 17 Jan ## [Start or restart your SEO on the right foot](https://blog.bjmdigital.com.au/start-your-new-seo-year-on-the-right-foot) Grab a coffee and learn more about us… - [Our Approach](https://bjmdesign.com.au/approach/) - [Our Services](https://bjmdesign.com.au/services/) - [Work](https://bjmdesign.com.au/work/) © BJM Digital 2026 16/663 Victoria Street Abbotsford VIC 3067 [03 9421 4747](tel:0394214747) Close menu © BJM Digital 2020 16/663 Victoria Street Abbotsford VIC 3067 [03 9421 4747](tel:0394214747)