--- title: Why your content matters, and how content templates can help you. description: Of course you know your content matters, but do you know why? Who is reading it? Is it who you would want, or expect? image: https://blog.bjmdigital.com.au/hubfs/contentplanning.jpg --- - Approach - [Our Approach](https://bjmdesign.com.au/approach/) - [Adaptive Advantage](https://bjmdesign.com.au/approach/adaptive-advantage/) - [Methodologies](https://bjmdesign.com.au/approach/methodologies/) - [Delivery Process](https://bjmdesign.com.au/approach/delivery-process/) - [Team & Culture](https://bjmdesign.com.au/approach/team-culture/) - Services - [Our Services](https://bjmdesign.com.au/services/) - [Websites](https://bjmdesign.com.au/services/websites/) - [Adaptive Web Apps](https://bjmdesign.com.au/services/adaptive-web-apps/) - [Video & Animation](https://bjmdesign.com.au/services/video-animation/) - [All Capabilities](https://bjmdesign.com.au/capabilities/) - [Work](https://bjmdesign.com.au/work/) - [Blog](https://blog.bjmdigital.com.au) - [Contact Us](https://bjmdesign.com.au/contact-us/) [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/long-arrow-left.svg) Blog](https://blog.bjmdigital.com.au) ![Ashley Pickering](https://blog.bjmdigital.com.au/hs-fs/hubfs/Ash@2x-1.jpg?width=126&height=126&name=Ash@2x-1.jpg) [By Ashley Pickering](https://blog.bjmdigital.com.au/author/ashley-pickering) # Why your content matters, and how content templates can help you. Of course you know your content matters, but do you know why? Who is reading it? Does it matter to them? Is it who your targeting? When you set out to create content on your site, if you don't have a plan or an audience in mind you can end up with less than desirable results. Spending the time on a good content strategy is key to success. Content templates are a great way to ensure you are getting the repeatable results you want, and need. You can create your own, or leverage the pools of resources online to get you started. Some things to consider when setting out to create your own templates - Audience - who are you talking to? - Intention - what are you trying to say, and why? - Ownership - who will tend this garden once it's planted? - Type - what type of content are you creating? A blog post, a social post, newsletter, PDF etc. - Calls to Action - where is my audience going next?  Try using a Google Doc Template with these questions in it, to use when you start thinking about a new piece of content will be a valuable exercise and improve your results. As you continue your journey to Content Zen you can expand your templates to better suit you needs. The main thing to do, is to start. Namaste. [![How can we help? - We can help you navigate the content minefield and wrangle your rogue content into a valuable asset for your business. Get in touch today to discuss a content audit, or SEO strategy.](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4043618/7e01079d-8f49-4c72-9218-05fbe70b8154.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4043618/7e01079d-8f49-4c72-9218-05fbe70b8154) Share this article on social media. - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/twitter.svg)](http://twitter.com/share?text=Why+your+content+matters%2C+and+how+content+templates+can+help+you.&url=https://blog.bjmdesign.com.au/why-your-content-matters-and-how-content-templates-can-help-you) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/facebook-f.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.bjmdesign.com.au%2Fwhy-your-content-matters-and-how-content-templates-can-help-you) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/envelope-open-text-solid.svg)](mailto:?subject=Why+your+content+matters%2C+and+how+content+templates+can+help+you.&body=https%3A%2F%2Fblog.bjmdesign.com.au%2Fwhy-your-content-matters-and-how-content-templates-can-help-you) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/linkedin-in.svg)](https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.bjmdesign.com.au%2Fwhy-your-content-matters-and-how-content-templates-can-help-you&title=Why+your+content+matters%2C+and+how+content+templates+can+help+you.) - [![](https://blog.bjmdigital.com.au/hubfs/BJMDesign_March2020/Images/facebook-messenger.svg)](fb-messenger://share?link=https%3A%2F%2Fblog.bjmdesign.com.au%2Fwhy-your-content-matters-and-how-content-templates-can-help-you) ![Ashley Pickering](https://blog.bjmdigital.com.au/hs-fs/hubfs/Ash@2x-1.jpg?width=72&height=72&name=Ash@2x-1.jpg) Posted by Ashley Pickering ### Related articles [< Back to Blog](https://blog.bjmdigital.com.au) [![Common pitfalls in web design projects & how to avoid them](https://blog.bjmdigital.com.au/hubfs/Artboard%202@1920x.png)](https://blog.bjmdigital.com.au/common-pitfalls-in-web-design-projects-how-to-avoid-them) 3 Jan ## [Common pitfalls in web design projects & how to avoid them](https://blog.bjmdigital.com.au/common-pitfalls-in-web-design-projects-how-to-avoid-them) [![Want to boost your landing page conversion rate? 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